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Renting An Email List - A Better Response For Less Money
Have you ever considered the concept of rent an email list? It is an idea that is fairly new on the Internet but quickly gaining popularity. Many online businesses are quickly discovering the powerful benefits of using a rent an email list rather than purchasing large email lists. Email lists can be very profitable if you know how to use them correctly. Renting an email list allows you to quickly and inexpensively create an emailing list of targeted prospects and customers for your business.

Buying email lists will quickly cost you hundreds of dollars. Once you have purchased a large email list you no longer own the addresses you chose. When you rent an email list, instead of buying, you instantly own the addresses and can use them as much as you wish. Renting is also much different than buying. When you buy email lists you are buying multiple copies of the same list.

With renting, you can create one email list for a much lower cost and you can start marketing to that list immediately. You don't have to wait for your lists to grow and then have to start all over again buying new lists when you are ready for another round of marketing . This is a huge cost savings for your business and allows you to work more efficiently and effectively. You won't have to replace your marketing equipment or computers as often and this will save you money on advertising costs.

Another advantage would be that you could get more people interested in signing up to your list by creating Facebook profiles. When they see you have a Facebook page, they will be more likely to view the list you rent than if you simply had a one page website. So you could potentially rent three times the number of email lists you own by creating Facebook profiles for each product you sell. This could give you enough targeted leads to rent three times the amount of email lists you currently own.

However, there is something to be said about renting and marketing online versus buying. While it is true you can easily create a huge list of targeted prospects and convert them into sales in a short amount of time, it is important to keep in mind you do not buy the prospect's email address. The whole purpose of marketing is to build relationships with customers and building a relationship with a potential customer via email is the wrong way to go about marketing .

Buying leads is like renting a house. You pay to own a house and you don't just rent it for the sake of renting it. There is a cost involved in purchasing the lead, there is a cost in setting up the lead capture form and there is a cost in developing the marketing campaign. All of these costs add up quickly. In fact, without a proper strategy to market your products effectively, your internet marketing campaign can cost as much as two or three times what it would cost to rent the same number of emails.

For some companies, it makes better sense to rent than to buy. If you are paying someone else to manage your marketing campaign for you, then you are more likely to focus on your customers and make every effort to turn the leads you rent into sign ups for your email list. Renting eliminates this problem altogether. As long as you follow the guidelines put forth by your agency, then you should be able to have success with renting emails.

There are many advantages to renting rather than buying. First, there is no risk involved. Even if you don't get results with the first couple of lists, as soon as you start to grow your list, it will be possible to purchase or rent some more lists. However, if you are still having difficulty converting prospects into sign ups, then it may be better to just rent some rather than spending a great deal of time, energy and money on buying email addresses from websites that do not give out free offers.